{"title":"L'oreal Professional Keratin Alpha Sleek","description":"\u003ch3 class=\"content-card__title\"\u003eKeratin Alpha Sleek: the ultimate professional range to transform hair for up to 2 weeks of frizz control.\u003c\/h3\u003e","products":[{"product_id":"loreal-absolut-repair-molecular-bi-phase-oil-for-damaged-hair-90ml-copy","title":"Loreal Keratin Alpha Sleek Professional Shampoo (300ml)","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eProfessional sulphate-free shampoo for long-lasting smoothness, frizz \u0026amp; volume control. \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eReprograms hair for up to 2 weeks of frizz control¹. Faster daily styling² and instant softness³.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cp\u003eKeratin Alpha Sleek professional sulphate-free shampoo by L'Oréal Professionnel, formulated with Keratin-alpha shaper and Amino-acid chains. For long-lasting smoothness, frizz \u0026amp; volume control.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\nA professional sulphate-free shampoo with a luxurious, ultra-creamy texture that gently cleanses the fibre while smoothing and reinforcing hair keratin. It softens and hydrates hair, bringing an instant shine, frizz \u0026amp; volume control. Suitable for all hair types. Helps to protect hair from breakage and improves the hair’s health from the first use\u003csup\u003e1\u003c\/sup\u003e. Sulphate-free\u003csup\u003e2\u003c\/sup\u003e, artificial colorant free and alcohol-free.\u003c\/div\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cdiv class=\"c-product__rating-wrapper\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eResults \u0026amp; Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control\u003csup\u003e1\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eAdds softness and instant shine that lasts up to 5 days\u003csup\u003e3\u003c\/sup\u003e.\u003cbr\u003e\u003csup\u003e\u003cbr\u003e1\u003c\/sup\u003e\u003cspan\u003eConsumer test on 68 participants, 1 application\/week for 4 weeks. Based on 15-day break observation. \u003c\/span\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003eInstrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine. \u003c\/span\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003eInstrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eApply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Follow with Keratin Alpha Sleek Smooth Transformer hair treatment once a week to reprogram hair for up to 2 weeks of frizz control\u003c\/span\u003e\u003csup\u003e1\u003c\/sup\u003e\u003cspan\u003e. On other wash days of the week, use our professional hair mask to prevent damaged hair \u0026amp; increase moisture \u0026amp; smoothness. In case of contact with eyes, rinse immediately and thoroughly.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":43130169393187,"sku":null,"price":56.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/0857\/9107\/files\/347463733575501.jpg?v=1782196597"},{"product_id":"loreal-keratin-alpha-sleek-professional-mirror-sleek-serum-50ml","title":"Loreal Keratin Alpha Sleek Professional Mirror Sleek Serum (50ml)","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eMirror Sleek Serum for long-lasting smoothness, frizz \u0026amp; volume control.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003eReprograms hair for up to 2 weeks of frizz control¹. Anti-humidity up to 80%² and instant shine³. Heat protection up to 230°C⁴.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cp\u003eKeratin Alpha Sleek Mirror Sleek Serum by L'Oréal Professionnel, formulated with Keratin Sealer 5%. It seals the hair's keratin structure for long-lasting smoothness, frizz \u0026amp; volume control.\u003c\/p\u003e\n\u003cp\u003eThis Mirror Sleek Serum is heat-activated, delivering instant shine that lasts up to 5 days\u003csup\u003e1\u003c\/sup\u003e. The serum helps fight against up to 80% humidity\u003csup\u003e2\u003c\/sup\u003e, whilst offering heat protection up to 230°C (450°F)\u003csup\u003e3\u003c\/sup\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cdiv class=\"c-product__rating-wrapper\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eResults \u0026amp; Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control\u003csup\u003e1\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eAdds softness and instant shine that lasts up to 5 days\u003csup\u003e3\u003c\/sup\u003e.\u003cbr\u003e\u003csup\u003e\u003cbr\u003e1\u003c\/sup\u003e\u003cspan\u003eConsumer test on 68 participants, 1 application\/week for 4 weeks. Based on 15-day break observation. \u003c\/span\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003eInstrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine. \u003c\/span\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003eInstrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eShake before use. On washed and towel-dried hair, detangle and section hair into two parts. Spraying into your hand, start with 2-4 sprays for thin to medium hair and 6-8 sprays for thicker hair. Rub hands together and distribute product evenly from lengths to ends. Do not rinse. Heat-activated. Dry with dryer. Use straightening iron for longer-lasting results. In case of contact with eyes, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":43130285457443,"sku":null,"price":51.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/0857\/9107\/files\/3474637335618_1_1.jpg?v=1782196817"},{"product_id":"loreal-keratin-alpha-sleek-professional-mirror-sleek-serum-50ml-copy","title":"Loreal Keratin Alpha Sleek Professional Smooth Transformer (200ml)","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eProfessional hair mask for long-lasting smoothness, frizz \u0026amp; volume control.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003eReprograms hair for up to 2 weeks of frizz control¹. Faster daily styling² and instant softness³.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cp\u003eKeratin Alpha Sleek professional hair mask by L'Oréal Professionnel, formulated with Keratin-alpha shaper and Amino-acid chains. For long-lasting smoothness, frizz \u0026amp; volume control.\u003c\/p\u003e\n\u003cp\u003eThis professional mask has a rich, sensorial texture that deeply nourishes, hydrates and conditions whilst reshaping and smoothing hair keratin. It provides up to 3x less unwanted volume\u003csup\u003e1\u003c\/sup\u003e, helps protect the hair from breakage and improves softness from the first use\u003csup\u003e2\u003c\/sup\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cdiv class=\"c-product__rating-wrapper\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eResults \u0026amp; Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control\u003csup\u003e1\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eAdds softness and instant shine that lasts up to 5 days\u003csup\u003e3\u003c\/sup\u003e.\u003cbr\u003e\u003csup\u003e\u003cbr\u003e1\u003c\/sup\u003e\u003cspan\u003eConsumer test on 68 participants, 1 application\/week for 4 weeks. Based on 15-day break observation. \u003c\/span\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003eInstrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine. \u003c\/span\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003eInstrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eFor instantly smoother hair, use this hair mask. For long-lasting reprogramming use Smooth Transformer once a week, and use this mask on other wash days of the week. Apply evenly from lengths to tips.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLeave on for 5 minutes and rinse. In case of contact with eyes, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":43130702364707,"sku":null,"price":45.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/0857\/9107\/files\/3474637335533__1_1.jpg?v=1782197303"},{"product_id":"loreal-keratin-alpha-sleek-professional-shampoo-300ml-copy","title":"Loreal Keratin Alpha Sleek Professional Hair Mask (250ml)","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eProfessional hair mask for long-lasting smoothness, frizz \u0026amp; volume control.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003eReprograms hair for up to 2 weeks of frizz control¹. Faster daily styling² and instant softness³.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cp\u003eKeratin Alpha Sleek professional hair mask by L'Oréal Professionnel, formulated with Keratin-alpha shaper and Amino-acid chains. For long-lasting smoothness, frizz \u0026amp; volume control.\u003c\/p\u003e\n\u003cp\u003eThis professional mask has a rich, sensorial texture that deeply nourishes, hydrates and conditions whilst reshaping and smoothing hair keratin. It provides up to 3x less unwanted volume\u003csup\u003e1\u003c\/sup\u003e, helps protect the hair from breakage and improves softness from the first use\u003csup\u003e2\u003c\/sup\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cdiv class=\"c-product__rating-wrapper\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eResults \u0026amp; Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control\u003csup\u003e1\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eAdds softness and instant shine that lasts up to 5 days\u003csup\u003e3\u003c\/sup\u003e.\u003cbr\u003e\u003csup\u003e\u003cbr\u003e1\u003c\/sup\u003e\u003cspan\u003eConsumer test on 68 participants, 1 application\/week for 4 weeks. Based on 15-day break observation. \u003c\/span\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003eInstrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine. \u003c\/span\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003eInstrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eFor instantly smoother hair, use this hair mask. For long-lasting reprogramming use Smooth Transformer once a week, and use this mask on other wash days of the week. Apply evenly from lengths to tips.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLeave on for 5 minutes and rinse. In case of contact with eyes, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":43131399438371,"sku":null,"price":72.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/0857\/9107\/files\/3474637335694_1_new_b61a23b0-7067-4960-a8d2-298fb6ea3cdc.png?v=1782197713"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/0857\/9107\/collections\/Keratin_Alpha_Sleek_Smooth_Transformer_New_banner.jpg?v=1782198235","url":"https:\/\/eshop.kimage.com.sg\/collections\/loreal-professional-keratin-alpha-sleek.oembed","provider":"Kimage E-Store","version":"1.0","type":"link"}