{"product_id":"loreal-keratin-alpha-sleek-professional-shampoo-300ml-copy","title":"Loreal Keratin Alpha Sleek Professional Hair Mask (250ml)","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eProfessional hair mask for long-lasting smoothness, frizz \u0026amp; volume control.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003eReprograms hair for up to 2 weeks of frizz control¹. Faster daily styling² and instant softness³.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cp\u003eKeratin Alpha Sleek professional hair mask by L'Oréal Professionnel, formulated with Keratin-alpha shaper and Amino-acid chains. For long-lasting smoothness, frizz \u0026amp; volume control.\u003c\/p\u003e\n\u003cp\u003eThis professional mask has a rich, sensorial texture that deeply nourishes, hydrates and conditions whilst reshaping and smoothing hair keratin. It provides up to 3x less unwanted volume\u003csup\u003e1\u003c\/sup\u003e, helps protect the hair from breakage and improves softness from the first use\u003csup\u003e2\u003c\/sup\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product__informations\"\u003e\n\u003cdiv class=\"c-product__rating-wrapper\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eResults \u0026amp; Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control\u003csup\u003e1\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time\u003csup\u003e2\u003c\/sup\u003e.\u003c\/li\u003e\n\u003cli\u003eAdds softness and instant shine that lasts up to 5 days\u003csup\u003e3\u003c\/sup\u003e.\u003cbr\u003e\u003csup\u003e\u003cbr\u003e1\u003c\/sup\u003e\u003cspan\u003eConsumer test on 68 participants, 1 application\/week for 4 weeks. Based on 15-day break observation. \u003c\/span\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cspan\u003eInstrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine. \u003c\/span\u003e\u003csup\u003e3\u003c\/sup\u003e\u003cspan\u003eInstrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eFor instantly smoother hair, use this hair mask. For long-lasting reprogramming use Smooth Transformer once a week, and use this mask on other wash days of the week. Apply evenly from lengths to tips.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLeave on for 5 minutes and rinse. In case of contact with eyes, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":43131399438371,"sku":null,"price":72.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/0857\/9107\/files\/3474637335694_1_new_b61a23b0-7067-4960-a8d2-298fb6ea3cdc.png?v=1782197713","url":"https:\/\/eshop.kimage.com.sg\/products\/loreal-keratin-alpha-sleek-professional-shampoo-300ml-copy","provider":"Kimage E-Store","version":"1.0","type":"link"}