Genesis

Genesis is the first range to treat both kinds of hair-fall - at the root and from fiber breakage, for all women, in all lifestyles, with all degree of hair fall. A collection of 10 products supercharged with the most potent complex to answer to hair-fall needs: Aminexil, Edelweiss native cells, Ginger roots.

Biological factors such as internal emotional stress, hormonal changes and external nutritional habits and evironmental lifestyle choices affect the hair at the living root. The bulb becomes progessively detached from the scalp and hair-falls out in the shower, at work or in the car. 

Hair-fall from beakage
External factors and daily stressors such as heat-styling and environmental pollution can cause the fiber weaken. Hair environmental pollution can cause the fiber weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.